It's clear that EPIK is leading users on a journey into the world of 90s yearbook photos.Įmbracing a retro style is not a groundbreaking technique for photo editing tools. When you open EPIK, the first thing you see on its interface is 'Travel back to the 90s with AI Yearbook,' accompanied by a nostalgic photo of a girl from the 90s. Part 1: Retro Style as the Main Feature of the Photo Editing Tool, Yearbook Photos Are a Hit Overseas How did a photo editing software achieve such rapid success? With strong momentum, EPIK reached the number one spot on the free chart on October 4th and maintained it until October 7th, when the app's popularity began to slightly decline, and it currently ranks second. On October 1st, EPIK was ranked 21st in the free chart, and in just one day, on October 2nd, it jumped from 21st place to third place on the free chart. In this regard, the photo editing tool EPIK has a strong say.īy continuously topping the iOS app charts in the United States for 3 days, this photo editing app called EPIK stood out among a multitude of apps, surpassing even ChatGPT to become the number one free popular app in the United States. In fact, marketing products with a theme of nostalgia and reminiscence has been successful not only in the short video field but also in static photo products.

We have experienced this deeply in the waves of marketing on short video platforms.

No matter when, the theme of nostalgia and reminiscence often attracts people of all ages.

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